Guide to Designing a Law Logo
Somehow the logos the most firms use are usually the same old stuff. A gavel or the scales of justice are found in almost every law firm logo you find, and they think that this is something good to put in their logos, and everybody thinks that way. Law firms need to be creative with their logos so that they will stand out from the crowd. Below are some ideas that you can use to help you design the best logo for a law firm.
Classic designs are still in and looks great. Yes, a pillar, the scales of justice, or a gavel tells us what a lawyer does. These symbols communicate to people that your business is the law. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. You need to add something creative to it. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. Giving your old icons a new twist is what we are trying to say here.
You can also create a logo from a single point. The first letter of one of your partner’s names can be a good example. A good letter is that which can be found in many partners’ names, if possible. using a letter, especially a rare one as a focal point of a logo is a good way for a brand to stick out. You can use the letter Z if your company name is Zanes Law.
Logo is the best way to tell people what you do. Putting a man and a woman in your logo will let people know that you deal with something to do with a marriage relationship and thus make them think of you as a divorce lawyer. If you are a personal injury lawyer, then putting a person with crutches on your logo would depict what you do. You can use marijuana leaves to portray the scales of justice. This is ideal for a niche market. Customers can connect with these logos. It tells them exactly what you do and how you can help them.
You can also use you law firm’s name in your logo. Many law firms use the power of their names for attracting customers. Using your name is a great way to build your brand or reputation. It is with the execution of the design that can be the source of the problem. Pairing your name with an icon or a monogram will surely put a professional stamp to it. Your logo should inspire confidence in the strength and integrity of your business.